Part 03 | Structure & Operating Model
Structure & Operating Model
How we work, and who does the work
Our core leads, our partners deliver
Three layers of delivery.
01 | We lead
Core team
Strategy, creative direction and the client relationship. Every decision sits here.
02 | We produce
Delivery hub, Beirut & Cairo
Design, content, marketing and operations.
03 | Chosen with the brand
Partner network
Specialists we select together with the brand to meet our shared goals and financial targets.
From first conversation to long-term partner
Conversation ⟶ Proposal ⟶ Signing
Onboard
Meet the leadership and set clear decision-makers.
Discover
Market, consumer and brand audit: the baseline.
Build
Deliver the agreed scope, ready to launch.
Grow
Campaigns, retail and new markets as the brand scales.
Review
Quarterly results against targets, then adjust.